The Kenneth Cole Reaction line, long known for shoes, bags, eyewear, a fragrance and outerwear, is going in the direction of sportwear.
Kenneth Cole Productions Inc. and Bernard Chaus Inc. are revving up to launch the Kenneth Cole Reaction apparel line for spring 2006. Speaking to Women’s Wear Daily, Doug Jakubowski senior vice president of Kenneth Cole Reaction said, “You will begin to see Kenneth Cole New York becoming more high-fashion, aspirational and more architectural in design.”
The line, which wholesales at between $30 and $95 makes it’s way to stores in January. Major Department stores said to be carrying the line include Nordstrom, Macy’s East, Macy’s West, Dillard’s and Marshall Field’s.