The kids are now in style. Marc Jacobshas decided to launch a line for th 2 to 7 year old set.
The waffle-weave thermal cashmere underwear that is found in Jacob’s line for Men and Women now finds its way in the Little Marc line.
The line consists of a hooded top, a cardigan, a crewneck top and long johns, The manufacturing takes place in Italy and is available in a range of colors from white, blue, gray and pink.
While the line is very interesting, Jacobs has stated that he has no immediate intention of making it into a collection as of yet.
The collection launches this week in the Marc Jacobs boutiques in New York, San Francisco, Boston, Los Angeles and Bal Harbour, Fla. The hooded top retails for $395; the cardigan, for $325; the crewneck top, for $295, and a pair of long johns, for $195. The prices are a little on the high side, Jacobs acknowledges this but says, “There is a customer for everything, it may not be a mass customer, but that’s not what we are trying to say with it. It’s something very special and very particular and I think it would appeal more to urban sensibilities.”