Just when did denim take over? When did denim become the new silk or the new cashmere? When did denim upgrade from being folded and stuffed into the drawer to being gently placed on a wooden hanger in the front of our closets? When did denim become one of the hottest commodities? When did denim become sexy, hip and high-end? When did wearing denim to church or work, and now even the “red carpet” become sanctioned? Again, I ask, when exactly did denim receive the mighty stamp of approval?
Did the fabulously late great supermodel Gia Carangi, modeling a motorcycle jacket and jeans with a hole in the right knee set the trend? Or did the denim frenzy begin when singer/actress Diana Ross requested to borrow Gia’s hole-in-the-right-knee-jeans for one her album covers and then asked to keep them? Was it Janet Jackson’s finger-snapping video, “Pleasure Principle” featuring distressed skintight jeans? Or did 80’s female rap group Salt-N-Pepper’s ripped and shredded hip huggers set the tone?
Some time ago, denim was simply worn to be comfortable at the laundry mat, washing the car, grocery shopping, spring cleaning, painting or any other I-don’t-care-what-I–look-like-activity. In case you haven’t heard, denim just isn’t denim anymore! In fact, everyone from the young to the wise or the slim to pleasingly plump should feel good about owning and sporting denim. If wedding dress designer Vera Wang were ever feeling a little experimental, I suggest she a start an affordable line of denim wedding dresses and call it Minde (the word denim rearranged). The dresses would channel the young, not so rich, but very much in love denim consumer.
I once was a collector of denim. Name brands such as: Cross Colours, Esprit, Gibraud, Gloria Vanderbilt, Guess, Jordache, Lee, Sergio Valente and Wrangler jeans, to name a few, all helped me make my mark on the school grounds. Wow, those were the days! (o.k. the reminiscing is over)
Two major retail chains in foggy San Francisco, Ca specializing in denim are: Levi Strauss & Company, an American icon celebrating over 150 years in the business, and GAP (owner of Old Navy and Banana Republic), with over 35 years in the business, both dominate when it comes to dressing men, women, boys and girls in denim.
Just when you thought things couldn’t get any better, a smart group of people decided to go above and beyond their call of duty and design jeans to accommodate different body shapes: GAP’s new Curvy, Straight or Original and Levi’s Petite, Plus and Juniors Plus line know just how to make a girl feel special anytime of the year.
890 Market Street
San Francisco, Ca 94102
So to kill my curiosity (and yours) I went to check out what’s happening this fall with both stores. GAP’s Original Ultra Low Rise/slim and Curvy Ultra Low Rise/boot cut (Whiskered Rinse) definitely have my vote. Extremely comfortable and there’s more than enough room to shake, rattle and roll in them too. Retail price for the new line will run you anywhere between $24.99-$58.00. GAP also has a serious star-studded commercial lineup this year. Artist such as: Alanis Morissette, Joss Stone, John Legend and Michelle Williams will help market and promote the new Curvy, Straight and Original line. Music and denim is like peanut butter and jelly, it just goes together. It’s no wonder R&B singer Toni Braxton named her two boys Denim and Diesel.
The Levi’s Store- Union Square
300 Post Street
San Francisco, CA 94108
Levi’s fall line is a tad bit country and a tid bit rock-n-roll. The following jeans certainly meet my approval: Premium Straight Cuff Low Slim $59.95, Western Boot Cut 517’s/ $58.00, Low Slouch Straight 504’s/ $40.00, Low Flare 519’s/$40.00. If and when you decide to take a ride back down memory lane, please note that Levi’s Vintage Clothing is far out dude. It’s antique yet hip. It’s a rerun but it’s also fresh. It’s something you seen before, but with a little twist.
When you think of quality, innovation and longevity. Think Levi. Think GAP.