Welcome to the House of Dereon. Singer, actress, model and now fashion designer Beyonce Knowles is launching a new line with her mother Tina Knowles and Arthur and Jason Rabin of Kids Headquarters.
The line set to launch in Spring of 2006 will feature clothing, (get ready for protests) furs, shoes and handbags.
The company has signed licence agreements with a number of manufacturers for the various items. The manufacturers include: Tarrant Apparel Group’s Private Brands, Inc., to manufacture the brand’s clothing, Tendler Furs to produce a line of furs, and House of Brands to create a line of shoes expected for spring 2006.
Accessory Exchange will design, distribute and manufacture the handbag line for House of Dereon.
Obviously it is good to be Beyonce. Beyonce has chosen to bring the line directly to her fans through the Destiny’s Child world tour: “Destiny Fulfilled.”