Desperate Housewife and rising super celebrity Eva Longoria is the new face of New York & Co’s holiday ad campaign.
The company announced that Longoria ads will hit the December editions of Vogue, Marie Claire, In Style, Cosmopolitan, Glamour, Shop Etc., O The Oprah Magazine, People, Latina and Lucky.
It is thought that Longoria will bring a modern/upscale vibe to the New York & Co. line (formerly Lerner New York)
Longoria also represents the L’Oreal brand worldwide touting their beauty and cosmetics line.
New York and Company hopes to open about 50 stores a year reaching a goal of about 800 stores in total. The company was formerly owned by Limited Brands and was sold to Bear Stearns in 2002.