Jordache has their first celebrity jeans girl in Brittany Murphy.
The company signed Murphy has the new face of Jordache jeans. The recent “Sin City” star will lead the company’s advertising efforts in print and television.
The Jordache brand was one of the leading companies that led the designer denim craze in the 70s. Things have tapered off a bit since then (for Jordache at least), but it looks like Murphy may help change that.
The new ads will start appearing in September.