The ever growing empire of Versace is charging into the fastest growing luxury market.
A recent study by Bocconi University in Milan, Italy’s most reputable business school, described the Versace label as the most recognized luxury brand in China.
Seven of the stores will be boutiques and the remaining five Versace Jeans Couture (JC) stores.
The new expansion began with the opening of three new flagships in Hong Kong: in IFC, Peninsula and Pacific Place.
Versace won’t be going at it alone. Using local partners, Versace will open JC stores in mainland China including: Yaohan Department Store in Wuxi; Deji Plaza in Nanjing; Tianyi Shopping Mall in Ningbao; Parkland Shopping Mall in Dalian and Avenida Praia Grande in Macau.
All these new locations will retail the complete collections of Versace JC and Versace Sport.