What can we say about Gwen? Gwen Stefani has arguably one of the best celebrity fashion lines out at this time. The front-woman for No Doubt has always had unique styling, and as she matures her line seems more and more couture with an edge.
She started sewing her own clothes as a teen with her mother and grandmother. Stefani has always had her own individual style. During the early years with No Doubt, Gwen was more tom-boyish, and as the group evolved her styling became more feminine with a little kick. She entered a new phase with the release of her solo album late last year, with music that touched every genre from rock to hip-hop to reggae. Her favorite designers, Vivienne Westwood and John Galliano (Galliano designed her wedding gown) have been a strong influence on Gwen and it comes through in her styling.
Gwen’s recent path to success began in 2002 when she was approached by LeSport CEO Timothy Schifter to create a line of bags. Needless to say they were HOT, so hot that LeSport decided to expand her line. The bags debut in 2003 with great success, and in Spring 2004 L.A.M.B followed with an even stronger following. According to the songwriter/artist/designer, L.A.M.B is her favorite word. It is an acronym for love, angel, music, baby, which is also the name of her album, and the stage names for her Harajuku girls that travel everywhere she goes. L.A.M.B has all the hallmarks of the singer’s style: bikini tops, rasta inspired colors, low slung pants and burn flaps.
Gwen just signed a deal with Sanrio (Hello Kitty) for a Harajuku Lovers accessory line. Is Gwen a big poseur? No, Gwen says she has been fascinated with Japanesse culture since childhood. Her father worked for Yamaha Motorcycles, and traveled to Japan quite often. Although she never went with, he would always bring stuff back.
In 1996, while touring with No Doubt, she went to an area in Tokyo called Harajuku. The Harajuku line has transformed Gwen into a major success on the high-tech end as well. The songstress entered into a marketing deal with Hewlett Packard that saw the launch of the Harajuku digital camera. Retailing for $249.00, this camera is high-tech enough to take incredible pictures, while stylish enough to get any owner noticed. With Kanji characters interspersed throughout, this camera is a must-have.
What does the future hold for L.A.M.B? If the fall collection is any indication, one word: success.
Throughout July Papierdoll will look at several other celebrities with fashion lines: Kimora Lee Simmons, Mandy Moore, Lenny Kravitz, 50 Cent and many others.