“e/o is a line that introduces an aesthetic to an audience yearning for a decisive break in convention without sacrificing classical fit and elegance,” claims designer Russell Songco on his website, eo.russellsongco.com. A closer look at his line of shirts substantiates this claim. Songco is the Seattle based creator of e/o, an artistically innovative line of women’s shirts currently available at four select boutiques in Seattle, Chicago, and San Francisco. Songco’s educational background is in industrial and graphic design, yet his creative venture into fashion design began to take form while working for Microsoft. He drew the original sketches in 2002, and by 2004 the products hit the stores, and Songco left Microsoft to fully devote his time to design. Songco has drawn each intricate shirt pattern himself, and each garment is hand made in Seattle.
In addition to the subtle detail nuances on the collars, cuffs, and seams of the e/o line, what really makes the shirts novel is the philosophy behind their creation. Songco believes in “looking forward” in fashion, by designing a contemporary version of a timeless fashion piece. His new take on the classic collared shirt style doesn’t attempt to reference another era, but instead attempts to reflect current architecture, modern product design, and the sense of ‘right now.’ The result is a versatile, contemporary look, with elegantly understated yet eye-catching differences. The shirts generally appeal to women in their twenties through forties, and can be worn as business attire, or informally paired with jeans.
Currently, the e/o line comes only in white, but Songco plans to add shades of blue, pink and black in upcoming seasons. The sizing is standard small, medium, and large, and although form-fitting, the shirts are cut to flatter many body types. Three standard designs are currently available, but Songco hopes to introduce three more designs this fall. Pricing ranges from $110-$165 depending on the level of detailing. Ultimately, Songco hopes to produce and sell his line in New York and L.A. as popularity increases. For now, his hope is that “when you wear one of the shirts, you are part of a new aesthetic movement.” Visit the e/o website for product inquiries, as well as boutique locations and contact information.