Written By , on May 6, 2015

Reese Witherspoon has announced the launch of Draper James, a retail brand with a focus on fashion, accessories and home decor inspired by the American South.  The brand is named after Reese’s grandparents,Dorothea Draper and William James Witherspoon, who remain today her greatest influences.

 

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“I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today,” says Reese, speaking to the ethos behind Draper James.

While growing up in Nashville, Reese was taught the importance of grace and charm.  She learned that being overdressed was far better than being underdressed, and she grew to love clothes, accessories and home items that are unabashedly pretty.  These influences are present in Draper James; the brand offers flattering, feminine dresses and separates in bright and cheerful prints, with styles meant to be playfully worn and mixed together.  Accessories will range from jewelry to handbags, while home offerings will include stationery, blankets, pillows, and cocktail napkins amongst others.

“Draper James was built on the backdrop of Reese’s Southern past which is both timely and relevant.  Not only is the South having a cultural surge, but it has a rich ecosystem that we tapped into on every level,” says CEO, Andrea Hyde.

Draper James will be working closely with Southern artisans and will produce proprietary items in Southern factories.

Manufactured and designed in-house, the brand will launch direct to consumer online at DraperJames.com, followed by its first brick and mortar store opening this fall in Reese’s hometown of Nashville.

Follow @DraperJamesGirl on Instagram and Twitter and tag #DraperJames on your socials to join in the conversation!

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Written By , on April 30, 2015

MAGNUM® Ice Cream, the only ice cream bar made with Belgian chocolate, is partnering with globally renowned fashion brand BCBGMAXAZRIA to create the world’s most pleasurable fashion accessory. Through the use of innovative scent technology, the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap offers women a new way to indulge in their love of chocolate and fashion.

 

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The limited edition BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap uses a decadent aroma, rich colors and smooth textures inspired by Belgian chocolate to let women experience the ‘MAGNUM Effect’ – the same sense of pleasure you experience when indulging in a MAGNUM Ice Cream bar. The MAGNUM Effect aroma infused into the wrap is crafted with some of the world’s most exquisite and delectable ingredients, and when combined with fabrics of suede and silky viscose, women will feel wrapped in chocolate pleasure all day long.

“In fashion, we focus so much on sight and touch,” said Lubov Azria, chief creative officer of BCBGMAXAZRIA. “The design of the wrap was inspired by the smooth feel of chocolate and the visual of a melting MAGNUM Double Caramel Ice Cream bar. But to find a way to incorporate the aroma as well means the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap has taken fashion beyond the realm of the visual and tactile, giving everyone a new and innovative way to experience fashion as a true feast of the senses.”

With critically acclaimed collections, a loyal following of Hollywood’s celebrities and a strong worldwide presence, BCBGMAXAZRIA has become one of the top names in the fashion industry. To bring the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap to life, the team partnered with two of the world’s leading sensorial experts, including Harvard scientist and scent inventor David Edwardsand world-renowned master perfumer Christophe Laudamiel.

Through their expertise, the MAGNUM Effect aroma was incorporated into the wrap using oNotes – a revolutionary scent messaging platform that enriches and personalizes the experience of aroma. Created by David Edwards and his team, this is the first time oNotes have been integrated into a fashion accessory.

“Scent is an incredibly powerful stimulus of emotion and memory. By infusing the aroma of MAGNUM Belgian Chocolate into fashion, the scent-based messages within the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap will have the power to alter and enhance every day experiences,” said David Edwards.

The world’s most pleasurable fashion accessory was unveiled by BCBGMAXAZRIA and MAGNUM Ice Cream at an exclusive presentation on April 28, 2015 at the BCBGMAXAZRIA Flagship store in New York City. Women across the US can enjoy the one-of-a-kind Belgian Chocolate Wrap available as a limited edition ‘gift with purchase’ in select BCBGMAXAZRIA stores nationwide this summer.

Chocolate lovers can also experience the #MAGNUMeffect by enjoying America’s favorite MAGNUM variety – the MAGNUM Double Caramel Ice Cream bar – or new MAGNUM Double Peanut Butter, made with Belgian Chocolate, rich peanut butter ice cream, and peanut buttery sauce. Go to magnumicecreamus.com for more information.

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Written By , on April 30, 2015

Today, the idea of distinctive hair looks has replaced the traditional notion of hair “styles”. Women change their hair like they change their clothes, and no longer let one style define them. These women crave both empowerment and the right tool kit. Kerastase Paris announces Visions of Style, a campaign aimed at inspiring and educating women across the globe through a curated collection of 10 Iconic Hair Looks, a vision of contemporary style reimagined and reinterpreted by master hairstylist Luigi Murenu.

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As a brand dedicated to celebrating women, Kerastase is inherently committed to style. To bring its Visions of Style looks to life, Kerastase enlisted fashion models Cameron Russell and Hye Park to serves as muses for Murenu.  The campaign was photographed by the dynamic duo of Luigi Murenu and Iango, and styled by veteran fashion stylist George Cortina. Luigi crafted each hair style using Kerastase’s Couture Styling collection, which launched in 2013 to transcend the way women think about styling. The mission of Couture Styling is to shape and hold the hair without making it look stiff – a combination of ultimate styling power with the luxurious Kerastase touch.

According to Murenu, “the modern woman is empowered and the hairstyle is an essential part of her identity. Some women opt for a signature style that forms an integral part of their persona, as much as a signature fragrance does. For others, they opt to have a changeable approach that fluctuates depending on the occasion and audience they are with.”

To design each look, Murenu drew inspiration from looking at the styles that are most iconic to women’s beauty – those that are timeless yet have a modern twist – such as waves, chignons, braids and ponytails. The modern woman wants her hair to look sophisticated yet effortless. And, it’s no secret that even the simplest styles take the right technique and the right products.

Visions of Style: The 10 Iconic Looks

  1. L’Oversize: an explosion of volume – roots are lifted, lengths are full of exaggerated bounce.
  2. La Tresse: the braid re-invented: structured, elegant, sport-chic.
  3. Le Smooth: seductive refinement that flows into cascading, graceful waves.
  4. Le Pony: the haute-couture ponytail elevated to new heights.
  5. Le Froisse: tousled waves: the perfect statement of effortless glamour.
  6. Le Carre: the ever-timeless bob with super sleek lines.
  7. Le Chignon: elevating the classic up-do to state-of-the-art.
  8. Le Asymetrique: side-swept lengths meet delicate swirled curls.
  9. Le Sleek: graphic slick-back with sculpted, cascading waves.
  10. Le Volume: all-over inflated volume thanks to an unquestionably big blowout.

The campaign includes an inspirational video set to “Looking for Love” by Chromatics (https://www.youtube.com/watch?v=EjHUBFgth6o), as well as an aspirational lookbook and step-by-step illustrated tutorials.

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Written By , on April 30, 2015

HTC, a global leader in innovation and design, today unveiled its latest campaignHTC INK. Working in collaboration with worldwide fashion icon and supermodel Jourdan Dunn, and tapping into the fashion world’s passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets.

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A ground-breaking star of international high fashion runways, advertising campaigns and magazines, with an approachable street style and a personal love of body art, Jourdan is the ideal choice to launch this style-led Limited Edition campaign, which capitalises on the global trend for ‘ink’, in both permanent and temporary forms.

With the look and feel of the HTC One M9 inspired by the artistry of high-end fine jewellers, coming in a number of brushed-metal, two tone finishes, Jourdan’s HTC INK design will replicate this in the form of temporary metallic body art1. Created by Cally-Jo Pothecary, who was responsible for Rihanna’s henna-style hand inking, it will be engraved onto the back of a series of Limited Edition HTC One M9 handsets.

On her appointment as HTC INK’s first global ambassador, Jourdan said: “My experience in the world of fashion means that I have a passion for creativity and expressing personal style. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design.  I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”

HTC’s CEO Cher Wang said: “Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has yet tapped into the potential of body art and it seemed a natural fit for HTC’s commitment to promote brilliant design and individual expression. With Jourdan Dunn working alongside us, we will to continue to lead the industry in setting trends and making technology more human and individualistic.”

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Written By , on April 22, 2015

Global retailer H&M, Hennes & Mauritz, celebrates Earth Day and encourages customers to become involved and make an impact towards a more sustainable fashion future with H&M’s Garment Recycling initiative and more sustainable fashion choices. Join the movement and bring your unwanted clothing to your nearest H&M store to give it a new life. In return, participants will receive 20% off their next H&M purchase which they can use towards any of H&M’s more sustainable fashion pieces, worn by celebrities Jessica Alba, Olivia Wilde, Solange Knowles, Victoria Justice, Dakota Fanning, Maggie Gyllenhaal,Jennifer Lopez, Miranda Kerr, Kate Mara, Emmy Rossum, and more.

 

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After learning the staggering fact that the vast majority of fabric can be recycled, yet 85% of all textiles end up in landfills each year, H&M became the first fashion company to launch a global garment collecting initiative. With the aim to minimize waste going into landfills by finding a solution to reuse and recycle textile fibers for new use, all donated clothing is sent to a recycling facility where they will be given a new life. Since the launch in 2013, almost thirty million pounds of product has been collected.

H&M offers garments in every category made from more sustainable materials. As the world’s number one user of organic cotton, the brand is consistently evolving to source new materials and innovative processes. New fabrications such as PET bottles turned into recycled polyester, and assessments on methods such as testing and using less energy and water to create capsule collections such as H&M’s Conscious Denim collection, all work together to create a positive impact on our planet. Most recently highlighted is H&M’s fourth Conscious Exclusive collection fronted by actress and humanitarian Olivia Wilde, which launched in stores on April 16th. The limited-edition collection, which embodies details derived from global influences and cultures, is made from more sustainable and recycled materials including recycled sequins and beads, recycled silk, and Tencel/Lyocell.

Coming off the heels of the release of the brand’s thirteenth Sustainability Report, everything that the brand does must be run in a way that is economically, socially, and environmentally friendly. Focusing on the desire to increase the use of renewable energy and recycled materials, H&M’s goal is to make more sustainable fashion choices available, affordable, and attractive to as many people as possible.

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Written By , on April 22, 2015

Consumers who love leather handbags but don’t want to support the conventional leather production industry now have an ethical alternative: Fashion Accessories by Parvane. With eco-friendly vegetable-tanned leather handbags imported from Italy and made from hides reclaimed from the meat industry, Parvane is one of the few leather accessories retailers making sure customers can enjoy beautiful leather products without harming animals or the environment.

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The leather in the I Medici bags from Parvane is vegetable-tanned, making it biodegradable and free of toxic chemicals, including the chromium salts typically used to tan leather. Thus the bags are ideal for people who suffer from chrome allergies.

“The vast majority of the world’s leather is chrome tanned,” explains Parvane founder Parvaneh Zamani. “Chrome tanning is environmentally destructive and produces leather that is not biodegradable and cannot be worn by those with chrome allergies. Vegetable tanning is safe, natural and non-toxic, and it produces a lovely, warm leather with a rich look and feel.”

Zamani founded Parvane nine years ago with the goal of offering traditional Italian leather bags to a global audience. She chose to carry I Medici bags on Parvane.net because she knew she wasn’t the only one who wanted beautiful leather accessories that were environmentally friendly.

“One of the things that really sets our bags apart from many other leather bags available today is the leather sourcing,” said Zamani. “I Medici bags are made from rawhides discarded by the meat industry and reclaimed by the tanneries. No animals are killed for their skin.”

In addition to the sale that will run through May, which discounts I Medici handbags to as low as $49.00, Parvane offers free shipping to the U.S. and Canada year-round. All authentic I Medici leather handbags come with original factory tags displaying the Genuine Italian Vegetable Tanned Leather Consortium trademark and serial number.

About Fashion Accessories by Parvane

Founded in 2006 by Parvaneh Zamani, Fashion Accessories by Parvane is a leading Canadian retailer of leather handbags, purses, computer bags, messenger bags and wallets imported directly from Italy and Europe. In addition to its leather goods, Parvane also offers wool and silk scarves from Nepal. Learn more and view the entire Parvane collection at http://www.parvane.net.

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Written By , on April 21, 2015

VOGUE American released their May Issue today, making history by profiling their first ever transgender model. Inside the coveted pages, one can find an intimate and beautiful four-page profile of Transgender Supermodel and Luminary Andreja Pejic. The spread is titled ‘The New World’, shot by the legendary Patrick Demarchelier. The issue takes a wider look into ‘Trans America’, which is dubbed ‘the frontier in gender politics’. The interview, which can be found here – http://vogue.cm/1OyFmgI discusses Andreja’s insights regarding gender fluidity dominating the runways and whether we have reached a transgender turning point.

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Andreja opened up and allowed a rare insight into her world, sharing that “There are just more categories now, it’s good. We’re finally figuring out that gender and sexuality are more complicated”.

Also released in the interview is the exciting announcement that Andreja is the first transgender model to secure a significant cosmetics campaign. This year, we will see her appear as the face of Make Up For Ever. As Andreja continues to break the barrier for transgender models in the fashion industry, and transgender individuals internationally, she has been pursuing a documentary about her transition from androgyny to womanhood since 2013. During London Fashion Week in February 2015, Andreja made her first runway debut as a female, for Giles Deacon.

“Andreja had an extraordinary career as a male model, often modeling female clothes; she pulled it off. It opened a lot of eyes and made people see things from a new perspective. We’re going to see her influence for years to come”, says Gene Kogan, codirector of the men’s division at Pejic’s former agency, DNA Model Management. Today The Society Management’s women’s board exclusively represents her in North America.

Raised in Australia, from Serbian and Croatian descent, Pejić was first discovered as a teen and has since become an inspiration to the international fashion industry and transgender community.  She was the first model to make a successful career in both womenswear and menswear, along with being featured on both gender boards of her modeling agency. Pejić was discovered in 2007 while working at McDonalds and rose to fame after her 2010 Paris Vogue feature styled by Carine Roitfeld, where Pejić was dressed in women’s wear and photographed by Mert & Marcus. Pejić went on to walk in top runway shows such as Galliano, Marc Jacobs, Raf Simons, Paul Smith, and Jean Paul Gaultier where she opened the show in woman’s Haute Couture and closed the show in a men’s suit. After that Pejić became known as one ofGaultier’s muses, and was highlighted in his print ads and walked as the mariée in his women’s wear Haute Couture Spring 2011 show.

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Written By , on April 21, 2015

The Costume Institute’s spring 2015 exhibition, China: Through the Looking Glass, will be on view at The Metropolitan Museum of Art from May 7 through August 16, 2015 (preceded on May 4 by The Costume Institute Benefit).  Presented in the Museum’s Chinese Galleries and Anna Wintour Costume Center, the exhibition will explore the impact of Chinese aesthetics on Western fashion and how China has fueled the fashionable imagination for centuries.  In this collaboration between The Costume Institute and the Department of Asian Art, high fashion will be juxtaposed with Chinese costumes, paintings, porcelains, and other art, including films, to reveal enchanting reflections of Chinese imagery.
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The exhibition is made possible by Yahoo.

Additional support is provided by Condé Nast and several Chinese donors.

“I am excited about this partnership between these two forward-thinking departments which will undoubtedly reveal provocative new insights into the West’s fascination with China,” said Thomas P. Campbell, Director and CEO of the Met.  “The artistic direction of acclaimed filmmaker Wong Kar Wai will take visitors on a cinematic journey through our galleries, where high fashion will be shown alongside masterworks of Chinese art.”

In celebration of the exhibition opening, the Museum’s Costume Institute Benefit will take place on Monday, May 4, 2015.  Silas Chou will serve as Honorary Chair.  The evening’s co-chairs will be Jennifer Lawrence, Gong Li, Marissa Mayer, Wendi Murdoch, and Anna Wintour.  This event is The Costume Institute’s main source of annual funding for exhibitions, publications, acquisitions, and capital improvements.

“From the earliest period of European contact with China in the 16th century, the West has been enchanted with enigmatic objects and imagery from the East, providing inspiration for fashion designers from Paul Poiret to Yves Saint Laurent, whose fashions are infused at every turn with romance, nostalgia, and make-believe,” said Andrew Bolton, Curator in The Costume Institute.  “Through the looking glass of fashion, designers conjoin disparate stylistic references into a fantastic pastiche of Chinese aesthetic and cultural traditions.” 

Exhibition Overview 
This is The Costume Institute’s first collaboration with another curatorial department sinceAngloMania: Tradition and Transgression in British Fashion in 2006, a partnership with the Department of European Sculpture and Decorative Arts.  China: Through the Looking Glasswill feature more than 140 examples of haute couture and avant-garde ready-to-wear alongside masterpieces of Chinese art.  Filmic representations of China will be incorporated throughout to reveal how our visions of China are shaped by narratives that draw upon popular culture, and to recognize the importance of cinema as a medium through which we understand the richness of Chinese history.

The Anna Wintour Costume Center’s Lizzie and Jonathan Tisch Gallery will present a series of “mirrored reflections” focusing on Imperial China; the Republic of China, especially Shanghai in the 1920s, 1930s and 1940s; and the People’s Republic of China.  These reflections, as well as others in the exhibition, will be illustrated with scenes from films by such groundbreaking Chinese directors as Zhang Yimou, Chen Kaige, Ang Lee, and Wong Kar Wai.  Distinct vignettes will be devoted to “women of style,” including Hu Die (known as Butterfly Wu), Oei Huilan (the former Madame Wellington Koo), and Soong May-Ling (Madame Chiang Kai-shek).

Directly above the Anna Wintour Costume Center, the Chinese Galleries on the second floor will showcase fashion from the 1700s to the present, juxtaposed with decorative arts from Imperial China, including jade, bronze, lacquer, and blue-and-white porcelain, mostly drawn from the Met’s collection.  The Astor Court will feature a thematic vignette dedicated to Chinese opera, focusing on John Galliano’s spring 2003 Christian Dior Haute Couture Collection.

Designers in the exhibition will include Cristobal Balenciaga, Travis Banton, Bulgari, Sarah Burton for Alexander McQueen, Callot Soeurs, Cartier, Roberto Cavalli, Coco Chanel, Christian Dior, Tom Ford for Yves Saint Laurent, John Galliano for Christian Dior, Jean Paul Gaultier, Valentino Garavani, Maria Grazia Chiuri and Pierpaolo Picciolo for Valentino, Craig Green, Guo Pei, Marc Jacobs for Louis Vuitton, Karl Lagerfeld for Chanel, Jeanne Lanvin, Ralph Lauren, Christian Louboutin, Martin Margiela, Alexander McQueen, Alexander McQueen for Givenchy, Edward Molyneux, Kate and Laura Mulleavy, Dries van Noten, Jean Patou, Paul Poiret, Yves Saint Laurent, Paul Smith, Van Cleef & Arpels, Vivienne Tam, Giambattista Valli, Vivienne Westwood, Jason Wu, and Laurence Xu.

Exhibition Credits 
The exhibition, a collaboration between The Costume Institute and the Department of Asian Art, coincides with the Museum’s year-long centennial celebration of the Asian Art Department, which was created as a separate curatorial department in 1915. China: Through the Looking Glass is organized by Andrew Bolton, Curator, with the support of Harold Koda, Curator in Charge, both of The Costume Institute.  Additional support is provided by Maxwell Hearn, Douglas Dillon Chairman; Denise Patry Leidy, Curator; and Zhixin Jason Sun, Curator, all of the Department of Asian Art.

Internationally renowned filmmaker Wong Kar Wai will be the exhibition’s artistic director working with his longtime collaborator William Chang, who will supervise styling.  Nathan Crowley will serve as production designer for the exhibition-he has worked on three previous Costume Institute exhibitions including Superheroes: Fashion and Fantasy (2008), American Woman: Fashioning a National Identity (2010), and Schiaparelli and Prada: Impossible Conversations(2012).

The design for the 2015 Costume Institute Gala Benefit will be created by Wong Kar Wai and William Chang with 59 Productions, and Raul Avila, who has produced the Benefit décor since 2007.

“William Chang and I are pleased to be working in collaboration with The Costume Institute and the Asian Art Department of The Metropolitan Museum of Art on this exciting cross-cultural show,” said Wong.  “Historically, there have been many cases of being ‘lost in translation’–with good and revealing results.  As Chinese filmmakers we hope to create a show that is an Empire of Signs–filled with meaning for both East and West to discover and decipher.”

Related Content and Programs 
A book, China: Through the Looking Glass, by Andrew Bolton, has texts by Adam Geczy, Maxwell K. Hearn, Homay King, Harold Koda, Mei Mei Rado, and Wong Kar Wai, and an interview with John Galliano. This publication accompanies the exhibition, and is illustrated with new photography by Platon.  Published by The Metropolitan Museum of Art and distributed by Yale University Press, the $45 gold-stamped flexibound edition has 256 pages, 40 printed vellum leaves, and 231 color illustrations. A deluxe limited boxed edition of 500 numbered copies has a traditional Chinese string binding and a framable print of a Platon photograph.  It is $250 and available only at the Museum. 

Met Museum Presents programs include an opening concert in conjunction with China: Through the Looking Glass by pianist Lang Lang in the Great Hall on May 14.  Lang Lang at the Met is inspired by the exhibition China: Through the Looking Glass and made possible by Adrian Cheng.  Additional funding is provided by Sarah Solomon Billinghurst.   

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Written By , on April 21, 2015

Judith & Charles elevates its position as a full lifestyle brand with its Fall 2015 collection, notably with sophisticated outerwear. Attention to detail is prominent and influences from the 70s are evident through the use of textured materials and unique patterns, coming together to create a stylish and versatile collection epitomizing the brand’s essence.   judith-charles
The collection opens with the sleek double-breasted Bisset Coat in a luxurious wool cashmere blend. The defining characteristic is the spicy rose colour selected to enhance the fabric’s richness. In the same material, the label offers the single-breasted Huston Coat, also tailored but this time in the season’s rich Vicuna colour. The chic Charlie Coat, crafted in compact wool boasts a cool allure in a looser fit with rounded shoulders. Finally, the label expands on casualwear with a beautiful beige and off-white combo cape, a fall favourite. 
Subtle yet edgy details are highlighted throughout the collection, namely with the standout offering of new dresses. The Burton dress, offered in the brand’s signature crepe fabric sets the tone with graphic depth and Bordeaux colour blocking. In their renowned form-fitting silhouette, the Gia Dress combines navy and black, a leather waistband, and an exposed front zipper, making it ultra modern. The skirts are also distinctive as seen in the stripe tweed Maud skirt with precisely combined chintz details offered in a rich Bordeaux.
Also in Bordeaux, the plaid Khan jacket is designed with a leather collar, a fashionable take of the classic style. Other thoughtful inserts of leather, chintz and zipper details recur in the collection, as found on novelty knitwear.
A 70s influence is clear from the use of supple suede, printed silks and reminiscent shapes. In addition, the chevron pattern featured in the Johnson Jacket and the long sleeved Pam dress also takes inspiration from the fashionable decade. The mock neck Bowie Dress and Nicks pencil skirt offered both in suede and in a sublime dark green creates an uncompromised modern effect.  Finally, flared pants are seen throughout the collection, a shape staying true to brand, a perfect fit.
Once again, Judith & Charles is proud to present an exquisite collection. The label’s ability to consistently offer elegant, stylish and easy to wear clothing, combined with their high quality fabrics and precise craftsmanship are the qualities that keep the contemporary woman wanting more.

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Written By , on April 21, 2015

Shelly Brown, wife of three-time Grammy Award winner Zac Brown, announces the launch of her lifestyle brand jewelry collection, the first in her series of fashion designs. The Shelly Brown jewelry collection, versatile glam meets Boho-chic, will debut exclusively at the New York Accessories and Jewelry Market May 3-5. The line will be sold at retail stores fall 2015. Shelly is making a statement with her bold pieces, drawing inspiration from life at home and on the road.

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“We’ve been fortunate enough to travel and by doing so I can’t help but be wildly influenced by the open road and the world around me,” said Brown. “I was inspired to craft a collection of jewelry that spoke to these influences; something that reflects the duality of our lifestyle, pieces that you can wear with a t-shirt and jeans or with a cocktail dress, day-to-night, or work-to-play.”

Shelly will introduce adaptable pieces for the fascinating woman featuring a creative fusion of elements, textures, colors and styles. Swarovski crystals, leather fringe, antique and high-shine pieces all synthesize to create a line that is far from traditional.

“I enjoy mixing materials and textures, giving my collection a chic, yet relaxed vibe,” said Brown. “There’s an elegant meets edgy appeal. Everything can stand on its own or mixed with pieces a woman may already have. The entire line is really substantial and I am so happy with the quality.”

The jewelry collection, comprised of rings, earrings, necklaces and bracelets, are all made in the USA using organic and authentic techniques and retails on average from $200-$400. Shelly creates each original piece by hand, leather is locally sourced at Southern Ground Artists in her native Atlanta, and all final pieces are produced in Rhode Island.

Designing at a young age, everything from pillows to prom dresses, Shelly has always been drawn to artistic endeavors. Upon graduating with a Fashion Design Degree from Bauder College in Atlanta, Shelly began exploring professional opportunities to fine-tune her craft. As fate would have it, along the way she met and married Zac and has since established herself as a major contributor in the creative direction for costuming and wardrobe for the band’s tours and music videos.

When they’re not on tour, Shelly and Zac reside outside Atlanta and spend as much time as possible on Florida’s gulf coast with their five children and four dogs.

Shelly’s plans are to later translate her designs to fashion, handbags, shoes and accessories.

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