Gap is set to launch kate spade new york and Jack Spade for GapKids, a limited-edition girls’ and boys’ apparel and accessories collection for Holiday 2014. This marks kate spade new york and Jack Spade’s first foray into childrenswear as well as the first time the Kate Spade & Company brands will partner together.
Launching in select Gap stores in the United States, Canada, United Kingdom, France, Hong Kong and Japan and on gap.com onOctober 30th, the childrenswear collection, which will be available for two weeks only, embraces child-like imagination with festive and whimsical styles in toddler and kids sizing. The collection blends the playful feminine and colorful twists of kate spade new york and the energetic charm of Jack Spade with GapKids’ iconic American style.
Retaining the DNA of kate spade new york and Jack Spade, inspiration was taken from the collection’s archives. The collection features recreated signature pieces from the past, downsized and in fabrics more suited to children’s play and adventure.
“Collaborating with iconic American brands such as kate spade new york and Jack Spade is a way of bringing style and optimism to the GapKids customer,” said Rebekka Bay, Creative Director and EVP, Gap Global Design. “We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of kate spade new york and the quirkiness of Jack Spade.”
“I couldn’t think of a better partner than Gap to collaborate with on a children’s collection,” said Deborah Lloyd, Chief Creative Officer, Kate Spade & Company. “Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in kate spade new york and Jack Spade for their next big adventure.”
Focusing on a child’s carefree sense of adventure and excitement, the collection follows a brother and sister imagining their way through a magical journey to grandmother’s house during the holiday season. The idea of packing for a family holiday reunion, celebrating the journey seen from the back seat of the car, the actual celebration and the overnight stay, are themes that can be seen throughout.
Collection favorites include charming dresses, clever graphic sweatshirts, witty winter accessories and stylish tech cases marrying the brands’ aesthetics and allowing kids to be kids. Fit and flare dresses and button down tops for girls are played up with the kate spade new york signature bow print. Sassy sayings such as “Here Comes Trouble”, “Skirt The Rules”, “Pretty Sneaky”, and “Are We There Yet?” can be found on girls’ and boys’ fashion and accessories. Mittens with playful quotation marks, knit hats with antlers and hot dog printed scarves speak to the whimsy of the winter collection. Highlighting the fun and quirky nature of the Kate Spade & Company brands, graphic tech accessories feature hamburgers, notebooks and emojis.
With prices starting from $9.95 up to $130, the collection will be available in select Gap stores and on gap.com starting on October 30th for two weeks only.