MADE, the downtown creative hub, is thrilled to announce the return of MADE Fashion Week, running February 12-18, 2015 at its presentation spaces at Milk Studios and The Standard, High Line. The F/W 2015 season will once again gather mass appeal with new initiatives that reveal how fashion, sports, and technology mix.
“Since its inception six years ago, MADE Fashion Week has always been a connective platform that promotes creative experimentation,” said Keith Baptista, co-founder of MADE, “and this season we’ll keep it fresh with new designers, new programming, and amazing brand partners who enable us to showcase fashion, wearables, music and the visual arts.”
This season MADE welcomes Wes Gordon, KTZ, Astrid Andersen, Brock Collection, Thaddeus O’Neil, Joyrich, Ammerman Schlosberg, Marissa Webb, Sandy Liang, and Sons of William, along with Chromat, Jeremy Scott, The Blonds, Baja East, Cushnie Et Ochs, Patrik Ervell, Tim Coppens, and Dion Lee, and offsite shows from Nicopanda and Public School.
‘MADE IN NY’ OPENING RECEPTION: MADE PARTNERS WITH NYCEDC TO CELEBRATE THE CITY’S INNOVATION AND INGENUITY
On the eve of MADE Fashion Week, the New York City Economic Development Corporation and MADE will host an opening reception for Made in NY, which celebrates the City’s thriving fashion and cultural community. Featuring leaders from the City’s civic, fashion and cultural sectors, the event will announce elements of the Made in NY initiative to support emerging designers and brands.
MAYBELLINE NEW YORK RETURNS AS OFFICIAL COSMETICS PARTNER OF MADE FASHION WEEK; CO-HOSTS CELEBRATION WITH J.R. SMITH AND GIGI HADID
Global beauty brand Maybelline New York continues its collaboration with MADE as the Official Cosmetics Partner of MADE Fashion Week’s 12th season. Maybelline New York’s state-of-the-art products will provide creative inspiration and artistic vision for more than 10 MADE designers, including Cushnie et Ochs, Chromat, Chris Gelinas, Wes Gordon, Isa Arfen, Sandy Liang, Marissa Webb, Baja East, KTZ, Jonathan Simkhai, and Brock Collection.
Welcoming some of the biggest names in sports, fashion, and beauty, Maybelline New York will also host an exclusive event onFriday, February 13th in the Maybelline New York Lounge to mark the beginning of NBA All-Star weekend in New York City. Co-hosted by NBA athlete J.R. Smith and Maybelline New York spokeswoman Gigi Hadid, the evening will be an opportunity for professional athletes, fashion designers, and beauty insiders to mix and mingle, with music by Jus Ske.
CARMELO ANTHONY’S FAST A/W 2015: A FASHION x SPORTS x TECHNOLOGY EXPERIENCE, IN COLLABORATION WITH INTEL
Leading consulting, strategy, digital and technology company, Accenture continues its collaboration with MADE Fashion Week on programming that explores fashion and technology. This season, we’re adding sports to the conversation. The 2015 NBA All-Star Weekend coincides with Fashion Week, making it a natural setting for Melo7 Technology Partners’ Carmelo Anthony and Stuart Goldfarb to showcase ten of next greatest wearable technologies.
Taking place on Saturday, February 14th, FAST will include a panel moderated by Accenture’s Brent Blum, lead of the company’s Wearable Tech Practice. Panelists include Stephane Ashpool, Designer of Pigalle, Sabine Seymour, CEO + Founder of Moondial,Mike Bell, VP of New Devices Group at Intel, and Brian Krzanich, CEO of Intel.
To conclude the event, guests will be treated to a special performance by iconic hip-hop trio De La Soul.
INTEL® REALSENSE™ WALL BRINGS LIFE-SIZE INNOVATION AND RESPONSIVE VISUAL ART TO MADE FASHION WEEK
The Intel® RealSense™ experience, designed for MADE Fashion Week, allows Fashion Week guests to move, dance, push, swipe and pose with their bodies to manipulate and immerse themselves in a 15 foot interactive screen. By sensing in 3-D, including depth presence and comprehending range of motion, Intel RealSense’s cutting-edge innovation enables a whole new level of interactivity that will transform the way people think about and experience personal computing devices. Intel RealSense technology can be found in a growing number of 2 in 1s, tablets, notebooks and all-in-one PCs. Learn more at www.intel.com/RealSense.
MADE FASHION WEEK x MACY’S
Macy’s will be showcasing unique and exciting looks inspired by the Macy’s Impulse collection. The Macy’s Style Project will feature different teams comprised of one stylist, one influencer, and one content creator who will style three looks that feature Impulse apparel. Each look will be exhibited throughout the week across MADE and Macy’s social media channels (@MADE & @Macys).
LEXUS BACKSTAGE LOUNGE
The backstage Lexus Lounge will once again host celebrations with MADE designers and their VIP guests before and after events throughout MADE Fashion Week. This season, Lexus brought on designer Anna Karlin to re-envision its backstage lounge and push the boundaries of a traditional hospitality space. Every piece of furniture was custom-made to create a luxurious environment of marble, brass, leather, and concrete where attendees can work, drink, eat and socialize in a space that is a experiential treat.
AMERICAN EXPRESS AND MADE CONTINUE FASHION WEEK PARTNERSHIP
American Express returns to MADE this season offering Card Members access to the Spring 2015 runway shows, backstage designer interviews and meet and greets with host Micah Jesse and hair styling with Drybar all within the American Express VIP Lounge.
MADE ANNOUNCES DIAGEO AS THE OFFICIAL SPIRITS PARTNER FOR F/W 2015
Among the top shelf brands being poured at all of MADE’s official events this season are: Don Julio, Zacapa Rum, Ciroc Vodka, and Bulleit Bourbon. Must be 21 or older to consumer and as always, please drink responsibly.