Spring/Summer 2016 Fashion Week Reboot Includes STYLE360 Releasing Exciting Celebrity Designer Line Up and New Logo with Kia as Title Sponsor
Written By pdnews, on August 24, 2015
Annual fashion week showcase STYLE360, produced and owned by special event and PR firm, A-list Communications, is announcing its New York Spring/Summer 2016 dates of September 14 – 17, 2015 as well as one of its most high profile collection of designer fashion shows and parties to date. In its 11th year, STYLE360 now becomes one of the longest running and successful multi-day fashion platforms during New York Fashion Week.
Additional news for the season includes Kia Motors (www.Kia.com) stepping in as Title Sponsor, which will rebrand the program officially as “KIA STYLE360” and debut a new logo as the program enters its second decade this September. Kia will utilize this week of fashion to promote the all-new 2016 Optima sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The Optima has been Kia’s best-selling vehicle in the U.S. for three consecutive years, and the passionately designed and obsessively crafted new model is poised to continue that success through a blend of European-inspired styling, a refined and sophisticated interior and significant improvements in ride and handling. As with its predecessor, the all-new Optima will be built at Kia’s plant in West Point, Georgia, with sales scheduled to begin in the fourth quarter of 2015. This September’s line-up of high profile fashion shows and festivities for KIA STYLE360 lists as follows:
Monday, September 14th
8:00pm: Us Weekly Celebrates Fashion Week at KIA STYLE360 at Row NYC
Tuesday, September 15th
11:00am: Addition Elle presents Fall/Holiday 2015 RTW and Ashley Graham Lingerie Collection
3:00pm: Serena Williams Signature collection by HSN
8:00pm: Angela Simmons Presents: Foofi and Harlem Globetrotters 90th Anniversary Collection
Wednesday, September 16th
10:30am: Raul Penaranda #LoveWins
3:00pm: The Adam Levine Collection presented by Shop Your Way Brands/Kmart
8:00pm: Tumbler and Tipsy by Michael Kuluva
Thursday, September 17th
8:00pm: KIA STYLE360 hosts Kristin Cavallari by Chinese Laundry at Row NYC
In more detail, the schedule kicks off on Monday, September 14th with new media partner Us Weekly celebrating Fashion Week in collaboration with KIA STYLE360 held at Row NYC hotel.
The KIA STYLE360 fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street and kick-off with a dual runway presentation on September 15th by Addition Elle presenting its most-talked about collection, the Ashley Graham Lingerie Collection, as well as its newest addition, the Nadia Aboulhosn Collection and select Holiday looks from Love and Legend and Michel Studio.
At 3pm, Serena Williams will be switching her footwear from her US Open matches the week before at neighboring Flushing Meadows for stiletto heels and present her 2nd annual Serena Williams Signature Collection by HSN fashion show. Closing out the day will be television and fashion star Angela Simmons embarking on a special fashion rebrand and ready-to-wear collection with the Harlem Globetrotters, including a special commemorative uniform in celebration of the iconic basketball team’s 90th anniversary of entertaining families around the world.
The next day of fashion shows on September 16th kicks off with designer Raul Penaranda’s #LoveWins show. Penaranda will showcase his amazing designs with TV personality Gretchen Christine Rossi’s handbag collection “Gretchen Christine“.
At 3pm will be the debut New York Fashion Week runway show for The Adam Levine Collection presented by Shop Your Way Brands/Kmart with looks inspired by the Maroon 5 front man himself.
Closing with the final runway show will be Tumbler and Tipsy by Michael Kuluva who last showed at STYLE360 with a performance byCher Lloyd and early career runway appearances by today’s top supermodel, Kendall Jenner.
Concluding on Thursday, September 17 at 8pm, KIA STYLE360 wraps with a fashion presentation party showcasing Kristin Cavallari By Chinese Laundry and an advanced look at the cover of her upcoming book, “Balancing on Heels” debuting in 2016.
Sponsors generously supporting the September 2015 season include several returning partners: Not Your Mother’s hair care (www.nymbrands.com) will style all fashion shows with products by lead stylist Michele Carrillo and her stylist team. Renewing cosmetic partner James Vincent will be returning as the key makeup artist with the official makeup partners, Limelight by Alcone Company (www.limelightbyalcone.com) and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com). In addition, COMPEED , the #1 selling blister product in Europe, is launching in the U.S. and will be offering foot rubs and samples of COMPEED Blister Cushions to high heel fatigued guests and models.
The renewing official hotel and after-party partner is Row NYC (www.rownyc.com) located near the KIA STYLE360 fashion pavilion at 700 8th Avenue. The art-driven, New York-centric hotel will host the program’s celebrity and VIP guests as well as the STYLE360 closing party. Row NYC is also offering four exclusive tickets to a STYLE360 show (winners’ choice) and four invitations to the closing event hosted at the hotel. New sponsor, Autotrader, the leading resource for car shoppers and sellers, will also sponsor and highlight with its on-site “Autotrader Color Studio” and offer manicures to guest with paint choice selections matching the hot car colors of the year. The official footwear sponsor of the program, Sperry (www.sperry.com), will be presenting its classic and new collections at KIA STYLE360 this September including on the runway for shows including The Adam Levine Collection and Tipsy and Tumbler byMichael Kuluva. Lastly, Us Weekly (www.UsMagazine.com) joins as the official media partner who will bring KIA STYLE360 to a wider base of fashion fans as the go-to source for celebrity-inspired fashion. Capturing current, of-the-moment trends favored by Hollywoodand beyond, the brand serves not only as the authority on what the stars are wearing, but informs readers on how to get the looks. From red carpet occasions to street style, Us Weekly’s audience takes their own fashion cues from every photo and article seen in its pages and online. Other sponsors currently in negotiation will be announced at a later date.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.
About KIA STYLE360:
Started in 2004, and then called “Style Lounge”, this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner andJessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth,Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates STYLE360 shows from the usual fashion week clutter are the high profile musical performances each season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.