Written By , on April 13, 2015

Tuyen Tran was picked as the winner of a Creative Promise Prize in Fashion for designs that fuse environmental awareness and everyday functionality with a modern, minimal aesthetic.  Tran is a fashion designer and a recent graduate of Parsons School of Design at the New School, earning a BFA in Fashion Design.  She views fashion as a form of functional product design: enabling movement, adapting to different environments, and potentially enhancing the wearer’s happiness.  Building on her strong foundation of menswear tailoring techniques, Tran’s graduate collection of womenswear perfected a capsule wardrobe of functional garments, which could be worn and layered in numerous ways; it was nominated for the Parsons Designer of the Year award.  Tuyen Tran was born in Vietnam.

Video – http://youtu.be/feVlJ5UX8D4

About the Vilcek Foundation:

The Vilcek Foundation was established in 2000 by Jan and Marica Vilcek, immigrants from the former Czechoslovakia.  The mission of the foundation, to honor the contributions of foreign-born scholars and artists living in the United States, was inspired by the couple’s careers in biomedical science and art history, respectively, as well as their personal experiences and appreciation for the opportunities they received as newcomers to this country.  The foundation awards annual prizes to immigrant biomedical scientists and artists and sponsors cultural programs such as the Hawaii International Film Festival.  To learn more, please visit Vilcek.org

About the Vilcek Prizes:

The Vilcek Foundation believes that immigrant contributions are invaluable to advancing the American arts, sciences, and culture. Now in their tenth year, the Vilcek Foundation Prizes pay tribute to and spotlight individuals whose accomplishments embody this belief. The Vilcek Prize in the Arts honors an artist with records of major achievement in her or his field. The winner of the prize is awarded a $100,000 unrestricted cash prize and an unique trophy designed by Austrian-born designer Stefan Sagmeister. The Vilcek Prizes for Creative Promise in the Arts, established seven years ago, commend young immigrant artists who have demonstrated outstanding achievement in the early stages of their careers. The winners each receive a $50,000 unrestricted cash prize and a certificate designed by Stefan Sagmeister. Each year, the Vilcek Prize and Creative Promise Prizes for the Arts are awarded in a different category of the arts and humanities; previous categories include fine arts, architecture, music, filmmaking, culinary arts, literature, dance, contemporary music, and design. In 2015, the prizes are awarded in the field of Fashion. All prizewinners will be honored at a ceremony in New York City in April 2015.

And now a word from


Written By , on April 13, 2015

Millennials are not loyal to fashion brands. In fact, 45% of those surveyed say nothing can be done to retain them. They expect to be moving on.

This is according to the results of a new survey, Shopping Trends Among 18-25 Year-Olds, conducted by LIM College ProfessorsRobert Conrad and Kenneth M. Kambara, Ph.D.

LIM College is located in midtown Manhattan and focused exclusively on the study of business and fashion. The study surveyed 275 LIM College students enrolled in associate through master’s-level fashion business programs and was conducted from March 2-9, 2015.

In announcing the release of Shopping Trends Among 18-25 Year-Olds, Professor Conrad, who, along with Dr. Kambara, teaches in LIM College’s Marketing, Management & Finance Department said, “As college professors, we’ve continuously observed how our students embrace and abandon fashion trends. Since the Millennial generation is the predictor for much of all consumer purchasing behaviors, we decided to ask them about their attitudes toward and perceptions of fashion brands, how they think the business of fashion is executing on several key dimensions, and areas they believe need improvement.”

“Retailers have become consumed with the customer experience from a supply chain perspective. There is very little happening to drive impulse purchases. There is virtually no new product innovation, with what little innovation there is coming from tech products or from the mode of delivery of fashion content. It’s up to brand managers and retailers need to fuel desire,” Dr. Kambara explained, adding, “Interestingly, a brand not being seen as ‘cool’ wasn’t a major factor in abandonment.”

Respondents were asked to evaluate the applicability of statements regarding why they may have abandoned what had been their brand of choice in 2013. The top responses were:

  1. Availability of desirable new alternatives (64%)
  2. The brand no longer fit their identity (66%)
  3. A simple desire/need to change brands (66%)
  4. The brand was no longer unique (64%)

When asked what their current favorite could do to remain the student’s brand of choice, the top responses among the 55% indicating a willingness to stick with a brand were:

  1. Develop innovative new products and services (80%)
  2. Improve design/style to reflect uniqueness (74%)
  3. Improve product quality (67%)
  4. Engage in causes, philanthropy, or endeavors that reflect my beliefs/values (63%)
  5. Limit distribution to maintain the brand’s exclusivity (54%)

“What is very interesting, and provides some new possibilities, is the mix of specialty brands in traditional department stores and national brands within select specialty stores. Bonobos, Topshop and Madewell are in Nordstrom. J. Crew has its curated brands, such as Nike and Barbour, and Urban Outfitters is devoting more space to other brands. The upshot is — since it is very hard to design, develop and distribute unique product 365 days a year — why not partner with others who are doing it well?” noted Professor Conrad.

About LIM College
LIM College, founded in 1939, is focused exclusively on the study of business and fashion. Offering MBA, MPS, BS, BBA, BPS, AAS and AOS degrees, LIM College provides a well-rounded education through the combination of in-class instruction and required internships. LIM College is located in four buildings in Manhattan — the nation’s fashion and business capital — giving students vast opportunities for hands-on experience and professional development. Alumni have gone on to excel at top companies, including The Jones Group, Saks Fifth Avenue, Barneys New York, Macy’s, and Neiman Marcus.

 

And now a word from


Written By , on April 13, 2015

Today, IMG confirmed that New York Fashion Week will move downtown into two unique spaces, Skylight at Moynihan Station and Skylight Clarkson Sq, beginning in September 2015 for the Spring/Summer 2016 Collections. The relocation is one step in the evolution of NYFW, which will be reintroduced as a new platform that focuses on content, caters to the needs of the industry, and creates a full cultural experience for guests.

“As IMG prepares to evolve New York Fashion Week, we are focused on creating the best possible experiences that extend beyond a physical location and moment in time,” said Mark Shapiro, Chief Content Officer, IMG. “We’re looking forward to reintroducing the industry to a showcase of creative talent, style and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Sq.”

The new homes for NYFW were chosen with the full support of community leaders, including New York State’s Empire State Development (ESD), which owns Moynihan Station; the City of New York; and Mayor Bill De Blasio. The Mayor’s administration played a key role in helping secure the venues and the support of city officials.

“From the hundreds of thousands of jobs it creates to the billions of dollars of economic impact generated each year, the fashion industry contributes so much to New York City, and I’m thrilled that New York Fashion Week will bring so much excitement and energy to its new homes at Skylight Clarkson Sq and Skylight at Moynihan Station,” said Mayor de Blasio. “My administration will continue efforts to ensure that New York City’s working designers and manufacturers—and those aspiring to join that community—have the support they need to make it here, and continue to grow NYC as the fashion capital of the world. Today’s announcement is an important step in that direction.”

“Moynihan Station is an iconic and historic venue that will provide a unique backdrop for the evolution of New York Fashion Week,” said Empire State Development President, CEO & Commissioner Howard Zemsky. “While ESD continues its work in transforming the expansive facility into a world-class transportation hub, hosting this global event in the Skylight space will support both the fashion and tourism industries and contribute greatly to the New York City economy.”

After a series of conversations with designers, show producers, journalists and partners, IMG made the strategic decision to move the event to unique spaces that offer superior production elements and versatility. With their west SoHo and west midtown locations, Skylight Clarkson Sq and Skylight at Moynihan Station will enable guests to get to and from other show venues throughout the city more efficiently and connect directly to other cultural hubs. NYFW will also include a more carefully curated designer schedule that will be complimented by strategic partner alliances.
About the spaces

Skylight Clarkson Sq and Skylight at Moynihan Station are two venues from Skylight Group, a company that adaptively-reuses historic spaces for high-end events.

Skylight at Moynihan Station

Skylight Clarkson Sq

New York Fashion Week’s Spring/Summer 2016 Collections will take place September 10-17, 2015. For the latest information, visit NYFW.com and follow @NYFW on social platforms.

And now a word from


Written By , on April 10, 2015

john-varvatos

John Varvatos is pleased to announce he will show his Spring 2016 collection at the inaugural New York Fashion Week: Men’s, the new standalone showcase for American men’s fashion created by the Council of Fashion Designers of America (CFDA).  Mr. Varvatos will close the historic men’s event with a runway fashion show on Thursday, July 16.

“From the time I started my brand in 2000, the timing between NYFW and the menswear calendar was never truly aligned,” said John Varvatos.  “After eight years of showing in NY, I moved my show to Milan and gained a global audience.  We’ve shown there for the past seven years and it’s been a wonderful experience and a real boost for our international growth.  Last month, we opened a store in my hometown of Detroit and we received such an overwhelmingly positive response that it made me want to bring the fashion show back to New York.  I am very excited about coming home to help launch the first ever NYC menswear week!”

 

Steven Kolb, CEO of the CFDA, said, “John Varvatos is quintessentially American, a leading menswear brand, a global success, and the CFDA is proud to welcome John back home. Having him show during New York Fashion Week: Men’s solidifies our efforts and emphasizes the importance of New York City as an international influence on the business of menswear.”

 

The move is a return for Mr. Varvatos whose last New York fashion show was in Spring 2008.  For the following thirteen seasons, Mr. Varvatos presented his runway show in Milan, Italy.

And now a word from


Written By , on April 9, 2015

Keds North America Tour ShoeKeds® is kicking off its participation as an official tour sponsor of Taylor Swift’sThe 1989 World Tour with a new collection of limited edition sneakers guaranteed to complete the perfect concert look. To commemorate tour stops in North America, Europe, and Japan, Keds is releasing three different styles of the Tour Shoe that feature the city names of each tour stop in a neon sign design with pops of electric color against a navy background.

In addition, the 1989 Champion and 1989 Double Decker Slip-On take center stage with an airy and bright seagull print in sky blue accentuated by an embroidered “1989” detail on the heel, inspired by the cover art from Taylor’s critically acclaimed and record breaking album, 1989. Finishing touches for all styles include laces and trim in coordinating colors, and an exclusive collectible charm.


“Keds is thrilled to be supporting The 1989 World Tour, and we can’t wait to meet fans around the globe,” said Chris Lindner, president, Keds. “The sneakers are a unique and fun memento of the concert experience, and are the perfect way to top off concert looks while dancing the night away.” The sneakers will be available on Keds.com/1989, select retailers globally, and at TaylorSwift.com starting in May. Throughout the length of the tour, Keds will also run a series of giveaways and in-venue activations. Follow @Keds on their Twitter and Instagram accounts for tour updates and information on how to get in on the action.

And now a word from


Written By , on April 8, 2015

imnoangel-lane-bryantLane Bryant, the nation’s leader in fashion for women sizes 14 to 28, is excited to announce the brand’s revolutionary Spring Campaign, #ImNoAngel. Debuting nationwide today, the #ImNoAngel movement invites the world to celebrate women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message:ALL women are sexy.

The provocative #ImNoAngel campaign conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by famed photographer Cass Bird, starring top industry models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, dressed in the brand’s incredibly sexy, beautifully designed Cacique lingerie. Styled with a naturalistic approach by Kathryn Neale, each image personifies the notion that sexy doesn’t come in one form; sexy is unique, real, and personal for each and every woman.

The #ImNoAngel movement is driven by a comprehensive national advertising campaign that will feature Bird’s images and video across Lane Bryant’s stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

The #ImNoAngel hashtag was created as a headline provoking all to come together in redefining the ideals of sexy with the hopes of igniting a significant revolution. In conjunction with the national advertising campaign, Lane Bryant invites anyone and everyone to join in the movement with a selfie that showcases their own idea of sexy. Using “#ImNoAngel” – written in lipstick on a mirror- all are encouraged to share their images across the brand’s social media channels as well as through their own personal channels.

“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

And now a word from


Written By , on April 8, 2015

Stuart Weitzman is proud to announce the launch of its first Cinemagraph advertising campaign on Instagram. Stuart Weitzman is the first marketer in fashion to launch an Instagram advertising campaign featuring Cinemagraphs in collaboration with visual artists Jamie Beck and Kevin Burg of Ann Street Studio, who cleverly pioneered the technique.196883

Seen as living photography, the Cinemagraph is a unique hybrid of photography and individual instants of motion isolated against a static image. Showcasing Cinemagraphs on Instagram creates motion in the feed because the social platform recently enabled the autoplay function for videos.

Stuart Weitzman embraced this opportunity on Instagram by creating an unprecedented digital advertising campaign with four Cinemagraphs spotlighting key spring styles: the LOVEFRINGE stiletto, the MYSLIDE sandal, the SPARTA gladiator and the FRINGETIMES bootie. The campaign elevates the moving images into something much more refined, offering an immersive experience. The playful nature of the brand is creatively displayed with one of the Cinemagraphs flickering founder and designerStuart Weitzman’s image in a television set. To emphasize its omnichannel approach and strategy, Stuart Weitzman created the campaign around its proprietary hashtag #inourshoes.

“Cinemagraphs allow us to share mesmerizing moments that extend the visual vocabulary of the brand. We are very excited to bring life to this innovative Instagram campaign, which will enable us to connect with new consumers on an intimate and aspirational level. The opportunities for engagement and organic reach are limitless,” said Susan Duffy, Chief Marketing Officer of Stuart Weitzman.

“Autoplay on Facebook and Instagram has opened up so many new possibilities and we were thrilled to work with Stuart Weitzman to bring their shoes to life in a way no one has ever done,” said Jamie Beck and Kevin Burg of Ann Street Studio.

The Stuart Weitzman Cinemagraph advertising campaign, which runs for two weeks on Instagram, will target women aged 22 to 40 inNorth America. Its key objective is to build brand affinity and awareness while simultaneously reinforcing the #inourshoes positioning. The campaign will also utilize Facebook’s new reach capabilities: a supplementary media buy on the channel will retarget people who see the campaign on Instagram – a recent development that extends the storytelling capabilities across both social platforms.

And now a word from


Written By , on April 2, 2015

Shelley Komarov, a multiple Emmy Award winner with extensive experience as aHollywood costume designer and owner of a successful fashion line, announces Know Thyself, an in-depth exploration of style, fashion, and self awareness. Loaded with insightful advice that should help developing self-confidence in all women, regardless of their age and shape, this book brings a well-rounded and thoughtful approach to beauty.

“With decades of working in Hollywood costume design, I strive to inspire women through my experiences,” Komarov says. “Every anecdote and tip in this book is brought with great intention, giving my readers an opportunity to relate to my struggles, while being empowered by my successes.”

Know Thyself reveals star-making secrets fostered from firsthand knowledge, and brought to readers through approachable and affordable techniques. Using methods typically practiced by a brigade of stylists, designers, and make-up and hair stylists, Komarov guides women on how to look and feel like a star without big studio budgets and teams. While containing a treasure chest of practical advice related to fashion and style, the book includes many amusing episodes from her extensive career in Hollywood. That, of course, makes the book not only extremely useful as a self-improvement tool, but also very entertaining.

Komarov’s accolades span from her renowned pedigree in both television and film. She has won three Emmys throughout her regal career for “The Kennedy’s of Massachusetts,” “Frank Sinatra,” ‘Introducing Dorothy Dandridge,” and an Emmy nomination for “A Woman Named Jackie.”  On the big screen, Komarov’s vast creativity appeared in modern and period costumes including the contemporary “The Peacemaker” starring George Clooney and Nicole Kidman; Martha Coolidge helmed period movies “Lost in Yonkers,” “Three Wishes,” and “My Girl 2;” and Richard Linklater’s “The Newton Boys” starring Matthew McConaughey, Julianna Margulies, and Ethan Hawke.

Shelley Komarov is a member of the Motion Picture Academy and the Academy of Television Arts and Sciences. In 1993 she received the Citizen of Honor Award from Beverly Hills and is a fellow recipient of the Peter the Great medal from the St. Petersburg-Los Angeles Society, amid other honorary and professional distinctions. Komarov initiated her own fashion during the late 1990s, which achieved an enthusiastic acceptance and is now distributed in major stores such as Nordstrom, as well in numerous U.S. and international boutiques.

Know Thyself will be available starting April 19th on Amazon.com as a Kindle edition. To learn more about Shelley Komarov and her current fashion work, visit www.komarov.com or Instagram- @komarovstyle.

And now a word from


Written By , on April 2, 2015

196269 196270After a milestone year where Maserati transformed its century-old brand, the company keeps a firm grip on its future, steering confidently into a period of innovation and expansion. Following the introduction of the Ghibli and Quattroporte sedans, the Trident has successfully penetrated an all-new segment while attracting a whole new customer base over just a brief period. With new design offerings, vehicle enhancements and an impressive product plan underway, Maserati is expected to enjoy sustained growth, while maintaining its iconic status.

As the marque enjoys new heights of modern day success, Maserati continues to innovate and further establish itself as a global luxury automotive player with an expanded product line on the horizon. In fact, the 2015 Ghibli was just named Most Popular on Edmunds.com awards. This growth is further underscored by the strengthening of its all-Italian partnership with one of world’s leading fashion designers and authority of ‘Made in Italy‘ excellence, Ermenegildo Zegna, the maison of Trivero, Italy.

As a result of their shared passion for hand crafted quality, Maserati and Ermenegildo Zegna have partnered once again to create an all-new offering to Maserati’s scintillating product line: co-designed interior option packages available this fall for the 2016 model year. The inspiration behind these new option packages, the Maserati Ghibli Ermenegildo Zegna concept, will be on display at the New York International Auto Show April 3 -12, 2015.

The Maserati Ghibli Ermenegildo Zegna concept is the fruit of the design partnership between both Italian icons that are closely knit by their rich history, shared tradition of exclusivity, bespoke style and fine Italian quality. The design concept underscores select interior details that will be available for order by Maserati sedan customers.

The new Zegna inspired offering will allow customers to further customize the interiors of their Maserati Ghibli and/or Quattroporte sedans. The chic option packages feature three distinct color combinations offered in the finest Italian materials, never offered before. Typical of the high level of personalization offered with a Maserati, the Zegna touch brings an added sense of individuality for the discerning driver who is looking for ‘the absolute opposite of ordinary’. For both models, Ghibli and Quattroporte, the interior offering includes a choice of color combinations inclusive of the Ermenegildo Zegna silk in Anthracite color, which can be paired with three different shades of Poltrona Frau leather.

The three varied options include:

The brand has confirmed the production launch of the exclusive outfit for its Ghibli and Quattroporte, scheduled to arrive fall 2015 for MY 2016.

A substantial representation of the Brand’s range will also be on display at the Maserati stand with the flagship Quattroporte GTS super sports sedan, the Ghibli S Q4 all-wheel drive mid-size sport sedan and Centennial Edition GranTurismo MC and GranTurismo Convertible MC models, nicely highlighting the 2015 product variants.

As Maserati breaks new ground and continues to enter new segments with its future product line, it remains true to its core values of passion, quality, style and performance.

And now a word from


Written By , on April 1, 2015

Kenneth Cole and Geneva Watch Group announce the launch of the new Kenneth Cole Connect Smart Watch Collection as wearable technology takes over the accessory market. The simple and stylish smart watches hit stores in April.

 

6062f8fc-53ec-4420-8693-31b2fabc4d4d.HR

“As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it,” states designer Kenneth Cole. “Wearable technology is one of the fastest growing fashion categories today and I am excited to be on the forefront of embracing this platform.”

Kenneth Cole Connect’s assortment of men’s and women’s smart watches was introduced in March at Baselworld, the international watch and jewelry trade show. Highlights included a photo booth where visitors showed off their favorite Kenneth Cole Connect watch and shared photos in real time over social media. The activation gained 13,127 impressions in three days.

Kenneth Cole is leading the watch pack as one of the first fashion brands to enter the smart watch market, starting at $135. Featuring Bluetooth smart technology, Kenneth Cole Connect comes in 12 styles containing app-enabled functionality that lets users stay discreetly connected via alerts for incoming calls, texts and calendar events.

Buyers can control music on their smartphone remotely as well as take selfies longer than their arm. With the “selfie” trend growing rapidly, Kenneth Cole Connect allows wearers to control their smartphone’s camera and take pictures straight from their wrists.

Other features include a stopwatch, low battery phone alert, 3 ATM water resistance and “Don’t Leave Me Alerts” that inform wearers when they are losing Bluetooth connection, so they will never lose their phone again. Further differentiating itself from other smart watches, Kenneth Cole Connect operates on a normal watch battery, so no charger is necessary.

And now a word from


← Older Entries