Written By , on July 20, 2015

7b1ad1c5-8768-46ad-8c5b-c339245ff0a9.HRCalvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], today announced a new global advertising campaign for the euphoria Calvin Klein fragrance to debut in July 2015. The campaign heralds the return of supermodel and philanthropistNatalia Vodianova, the original face of euphoria Calvin Klein.

For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful dream to life with lustrous imagery and fantasy-like interpretation. The new campaign imagines women’s fantasy, heightened by the presence of a male counterpart, model Tyson Ballou.

Renowned photographers Inez Van Lamsweerde and Vinoodh Matadin shot the campaign on location on a stunning Hawaiian beach with creative agency Lloyd & Co in conjunction with Calvin Klein, Inc.’s in-house ad agency and creative studio.

“Calvin Klein has been such an integral part of my career, and I am honored to be the face of the new euphoria campaign,” said Vodianova. “Shooting euphoria Calvin Klein on location in beautiful Hawaii made this an even more special experience for me.”

euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the fragrance has a sophistication that resonates with women around the world,” said Friedemann Schmid, Vice President of Calvin Klein Fragrances, Coty Inc. “Natalia Vodianova truly embodies the sensual glamour and sophistication of the euphoria woman.”

Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc., said, “Established as a leading global fragrance brand, euphoria Calvin Kleinrepresents one of the largest fragrance businesses in our portfolio. We are thrilled to have Natalia represent the fragrance again, and she exudes the qualities of confidence, strength, and femininity that euphoria Calvin Klein evokes.”

The women’s euphoria Calvin Klein scent is an addictive oriental composed of exotic fruits, seductive florals and a rich creamy signature. The men’s scent is a fresh oriental fragrance with a modern balance of ginger pepper cocktail, black basil and a creamy suede accord.

Also launching in August is a new limited edition euphoria Calvin Klein fragrance for women and men, euphoria essence Calvin Klein. True to the modern sophistication of the brand, euphoria essence introduces an iridescent expression of pleasure and fantasy to the fragrance’s portfolio.


Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel, and Sally Hansen. F

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Written By , on July 20, 2015


It’s a challenge today to remain fashion forward amidst the wires, cords, and plug-ins it takes to stay fully connected. Digital fashion accessories brand Ashley Chloe™ is confronting this challenge head-on with the stylishly innovative new Helix™ Cuff (www.HelixCuff.com), its flagship wearable tech accessory for seamlessly connecting your active modern lifestyle. Helix (#HelixCuff) makes its debut today through a Kickstarter campaign athttps://www.kickstarter.com/projects/16845701/1852643610.

Helix ensures you never again find yourself in an ugly mess of tangled headphone cords. Created under the direction of former Nest and Nokia designer Mika Nenonen, Helix has a breakthrough form that unites the functional nature of wearable technology with sleek aesthetics. From your home, to the office, about town and to the gym, the unisex Helix Cuff is the first product of its kind to keep music lovers and other audiophiles stylishly and conveniently connected, without compromising either fashion sense or sound quality.

“What do you do with your headphones when they’re not plugged into your device?” asked Angela Pan, founder and CEO of Ashley Chloe. “It can take minutes to unravel the knot of cords! Helix changes that. Our goal is to make carrying headphones fashionable and convenient, which Helix does by delivering a premium sound quality headset hidden inside a beautiful cuff. The human wrist is valuable real estate, but both fashionistas and athletes alike will be proud to wear Helix.”

Helix harnesses Bluetooth® short-range wireless technology to pair high-fidelity in-ear headphones stored within a wrist cuff with your favorite iOS and Android mobile, wearable or smart devices. The unique looping design of Helix allows you to wrap the connecting cord for the headphones into a groove on the wrist cuff when the headset is not in use. A tiny, discreet cache on the cuff provides on-the-go storage for the headphones. Helix offers stereo-sound quality, a built-in microphone with track/call controls, and battery standby time up to 200 hours.

The Helix Cuff is offered in three unisex color selections: white, black and bright red. Metal embellishments in 18K gold, champagne gold, or silver aluminum are delicately placed to cover the storage cache for the wireless signal receiver and the in-ear headphones when not in use.

Headphones on Your Wrist Deliver Fashion and Function with a Twist

This new wearable accessory has been crafted through an innovative collaboration of fashion consultants with an elite engineering team experienced in consumer electronics design and hardware at companies such as Nest, Nokia, IBM and Lenovo. The Helix celebrates the impressive technical achievement of integrating ultra-tiny in-ear headphones with high-fidelity sound and speaker components into the softly curved and looping form factor of a cuff.

“Fundamentally, the marriage of fashion and functional design to create a storage element for headphones simply didn’t exist,” saidMika Nenonen, the chief designer of the Helix Cuff. “Our incredibly talented team carefully shaped the curvature of the Helix band, keeping in mind the delicate nature and flexibility required to coil around the human wrist. With a perfectly structured look and feel, we aimed to make Helix an accessory that cleverly masks its technological power so both men and women can wear it with complete comfort and versatility.”

As constantly tangled headphone cords are an omnipresent issue in the digital age, it may come as a surprise that such an essential accessory has never before been created. Amidst the wearables market, which is overflowing with fitness trackers, biomarkers, and smart watches, there has never existed a complementary accessory allowing you to effortlessly store your headphones while keeping them with you at all times—until Helix.

Exclusively Available Through Kickstarter

The Helix Cuff will debut on Kickstarter to benefit from a closer connection with the site’s progressive community. The Kickstarter campaign (www.kickstarter.com) has a funding goal of $100,000, with donation options starting at $1. Ashley Chloe is offering multiple customer reward tiers for those interested in supporting the development of Helix, or in gaining first access to the accessory. Backers choosing to become part of the project will have the unique opportunity to bring the vision of the Helix Cuff to life.

Kickstarter supporters have the exclusive right to purchase the classic Helix Cuff discounted to $149, or $269 for the deluxe 18K gold edition. There are a limited number of classic Helix Cuffs available for an early bird pledge of $99. After the Kickstarter campaign closes on September 17, 2015, the Helix will be sold initially through the Ashley Chloe website at an MSRP of $199, or $299 for the 18K gold cuff.

Visit the Ashley Chloe website or Kickstarter campaign page to make your contribution and see your reward options.

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Written By , on July 14, 2015


EXPRESS, Inc. (NYSE: EXPR) today announces Karlie Kloss as the face of the EXPRESS fall 2015 denim collection. The American supermodel stars in the retailer’s ‘Fit for You’ advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

In the ads, Karlie poses in three key denim styles—Girlfriend, Flare and Legging—which underscore EXPRESS’ fit, fashion and individual style. “Karlie is a modern icon,” said David Kornberg, EXPRESS CEO and President. “With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple—a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of EXPRESS jeans.”

Available in-store and online at express.com beginning this month, the EXPRESS fall denim collection focuses on the best-fitting fashion jeans that are built to last. The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day. Customers can check out the hottest trends and find their perfect fit on express.com, in-store and by following #ExpressJeans on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).

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Written By , on July 13, 2015


Yesterday, Lancôme General Manager, Françoise Lehmann, hosted a party at Casino de Paris – the ‘WÔW’ party, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

This was Lancôme’s opportunity to celebrate its continually unique take on French beauty. From the surrealistic photocall that saw guests strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong‘o, Lily Collins, Alma Jodorowsky andDaria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

Françoise Lehmann, together with Jean-Paul Agon (Chairman and Chief Executive Officer of L’Oréal, Lancôme’s parent company), and Nicolas Hieronimus (President Selective Divisions of L’Oréal), greeted an impressive list of guests on the red carpet. Elettra Rossellini Wiedemann, Michelle Rodriguez, John Legend, Chrissy Teigen, Ellen von Unwerth, Ian Bohen, Soko, Peter Lindberg, Jin Min Han, Petra Nemcova, Nicole Warne, Hanne Gaby Odiele, Lily Donaldson, Daria Strokous, Izabel Goulart, Mert Alas & Marcus Piggott, Riccardo Tisci, Anna Ewers, Les Twins, Emmanuelle Alt, Caroline Vreeland, Anthony Vaccarello, Christina Pitanguy, Kristina Bazan, Billy Hell, Erica Pelosini, Candela Novembre, Ulyana Sergeenko, Yiqing Yin, Alexandre Mattiussi, Joséphine de La Baume,Miroslava Duma, Chiara Ferragni, Elena Perminova, Jacquemus, Jamie Bochert, Gaia Weiss, Cameron Silver, Sveva Alviti, Jeanne Damas, Eva Doll, Clara Paget, Anna Cleveland, Cécile Togni, Chrystel Saint Louis Augustin. Caroline de Maigret, the Parisian muse of Lancôme and epitome of French Chic, and Lisa Eldridge, recently appointed creative director of Lancôme Make up, were also in attendance.

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party last night. The celebration will reach its climax in December with the launch of two extremely limited editions: the re edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers.

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Written By , on July 13, 2015

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Today, the Levi’s® brand announces the launch of its all new women’s denim collection and Fall 2015 global brand campaign. The campaign, built around “Live In Levi’s®”, features global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys who will lend her one-of-a kind voice and style to the Levi’s® brand for the debut of an all new transformational women’s denim collection.  The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.

“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”

For more than 80 years, women have been wearing Levi’s® to feel confident and strong, to express their own brand of originality and personal style.  And for 80 years, the Levi’s® brand has obsessed over making the perfect pair of jeans for women. The brand that invented the original blue jean in 1873—the iconic 501®—then created the first-ever blue jean for women in 1934, revolutionizing women’s fashion forever. Eight decades have taught Levi’s® a thing or two about a woman’s body: how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean.

For Fall 2015, Levi’s® has harnessed all of this knowledge, paired with the innovation and relevancy of today and painstaking research with fans across the globe to create a transformative women’s jean collection rooted in the key fits, styles and details that women want. Utilizing the latest fabric innovations and slimming technologies, the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing, Levi’s® has created the perfect fitting jean for each body type.

Alicia Keys needs little introduction.  She’s a timeless talent with an authentic voice and style, making her a perfect match for the Levi’s® brand. She’s won countless awards since her debut in 2001, but it’s her soulfulness and authenticity that has made her a global icon and revered philanthropist and spokesperson for the causes she believes in. She seeks to inspire and connect with her fans through her powerful and honest voice.

“People have been living in their Levi’s® since we invented the blue jean. Experiencing all the adventures the world has to offer, expressing their own brand of authenticity and unique personal style. Alicia Keys embodies that spirit of the brand and brings it to life in such an inspiring and resonant way for women everywhere,” said Jen Sey, Chief Marketing Officer for the Levi’s® brand. “We are so proud to launch our new women’s denim collection with Alicia. She truly represents what the Levi’s® brand is all about.”

The latest “Live in Levi’s®” campaign continues to pay homage to the iconic brand’s 140+ year history of being constant companions to those who wear them and love them—from rock stars to presidents, farmers to fashion icons, entrepreneurs to the everyman. The campaign spans digital and social platforms, TV, cinema and print globally, aiming to deeply engage and activate consumers through real-life and virtual events, as well as mobile and in-store experiences. All creative captures the spirit of the iconic Levi’s® brand that has always been an embodiment of the events of its time.

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Written By , on July 8, 2015

Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that Oscar®-winning actress Julianne Moore has been named ambassador for Saks Fifth Avenue’s 2015 Key To The Cure campaign. For the first time, Saks Fifth Avenue will be teaming up with Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, created to accelerate innovative cancer research through collaboration among leading scientists from different institutions and disciplines who work together to deliver new therapies to patients quickly. By galvanizing the support of the entertainment indus­try, SU2C creates awareness and builds broad public sup­port for this effort to combat all types of cancers.

“Everyone has been affected by cancer in some way, whether you’ve known or cared for a loved one facing a cancer diagnosis, or contended with cancer yourself. So I’m honored to work with the Entertainment Industry Foundation and Saks Fifth Avenue to highlight Stand Up To Cancer’s mission to make everyone diagnosed with cancer a survivor,” said Julianne Moore. “I hope everyone will join me in supporting this important cause by purchasing a Key To The Cure T-Shirt.”

Now in its 17th year, Saks Fifth Avenue’s Key To The Cure campaign has enlisted Jason Wu to design this year’s limited edition T-Shirt, benefiting Stand Up To Cancer (SU2C). Available for purchase beginning on October 1 in Saks Fifth Avenue stores and online at saks.com and saksoff5th.com, the tee will retail for $35, with 100% of sales benefiting Stand Up To Cancer.

“It is an honor to partner with Saks Fifth Avenue on their signature charitable initiative Key To The Cure this year. My hope is that people purchase the limited edition tee, which benefits Stand Up To Cancer, an initiative that has made great strides in cancer research,” said Jason Wu.

Marc Metrick, President of Saks Fifth Avenue, stated, “We look forward to Key To The Cure every October. It’s really great to see our stores, customers and vendors rally together to support such a great cause in raising awareness and funds. We are excited to evolve our Key To The Cure campaign with Stand Up To Cancer this year.”

Julianne Moore will appear in a national public service announcement (PSA) wearing the Jason Wu-designed limited-edition tee. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 15 to 18, at all Saks Fifth Avenue stores and online at saks.com and saksoff5th.com.

“The Entertainment Industry Foundation is proud to continue to join forces, with Saks Fifth Avenue in our shared mission to fund innovative cancer research that is getting new treatments to the patients who need them quickly,” said Lisa Paulsen, EIF President and CEO and co-founder of Stand Up To Cancer. “We’re so grateful to Saks for this longstanding collaboration, and to every individual who contributes to helping those affected by cancer by purchasing a Key To The Cure T-shirt or shopping at Saks during its charity shopping weekend.”

Saks Fifth Avenue initiated its charity shopping weekend in 1999. To date, the company has donated more than $36 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.

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Written By , on July 8, 2015


DHL Exported will open applications for Cycle Two of the program on July 8, IMG and DHL announced today.  Designers will vie for the opportunity to show their collections at key fashion weeks outside of their local markets, including New York Fashion Week, London Fashion Week, Milan Fashion Week and Mercedes-Benz Fashion Week Tokyo. In addition, DHL will provide shipping and logistics support for winning designers’ F/W ’16 and S/S ’17 collections.

Cycle One of the program garnered incredible results for participating designers Francesca Liberatore (New York), Nicholas K (Milan), H by Hakaan Yildirim (London) and House of Holland (Tokyo), helping them expand their brands globally. As a result of the program, Francesca Liberatore increased e-commerce activity by 400%; Nicholas K saw a 50% increase in international sales; H by Hakaan Yildirim debuted the collection to much international attention from buyers and media; and House of Holland experienced significant growth in key Asian markets.

“After the success of the inaugural cycle of DHL Exported, we are excited to once again open applications for the program and help designers introduce their brands to new markets,” said Catherine Bennett, SVP and Managing Director, IMG Fashion. “Through the support of many, including the British Fashion Council, Camera Della Moda Italiana, and the Japan Fashion Week Organization, our participating designers are able to expand their businesses in new ways. We look forward to working with them and all our partners to uncover the next generation of global brands.”

“DHL Exported has been a real success. We are happy to see that this program has truly assisted some very talented designers in breaking down international barriers and taking their brands to new markets. As the most international company in the world, we are committed to helping businesses of all sizes grow. We look forward to receiving applications from designers around the world and helping make their journeys to international trade successful ones,” said Arjan Sissing, Senior Vice President Corporate Brand Marketing, Deutsche Post DHL Group.

The application is open July 8 – July 31, 2015. Winners will be announced at a global press event held in New York in September 2015.

For additional information, visit http://dhlexported.com/.

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Written By , on July 8, 2015


The Costume Institute’s Fall 2015 exhibition, Jacqueline de Ribes: The Art of Style, will focus on the internationally renowned style icon Countess Jacqueline de Ribes, whose originality and elegance established her as one of the most celebrated fashion personas of the 20th century. The exhibition will be on view in The Metropolitan Museum of Art’s Anna Wintour Costume Center from November 19, 2015 through February 21, 2016.  

“A close study of de Ribes’s life of creative expression yields illuminating insights into her strategies of style,” said Harold Koda, Curator in Charge of The Costume Institute, who is organizing the exhibition. “Her approach to dress as a statement of individuality can be seen as a kind of performance art. When she established her own fashion house, her friend Yves Saint Laurent gave his blessing to the venture as a welcome projection of her elegance.”
Exhibition Overview
The thematic exhibition will feature approximately 60 ensembles of haute couture and ready-to-wear primarily from de Ribes’s personal archive, dating from 1959 to the present. Also included will be her creations for fancy dress balls, which she often made by cutting up and cannibalizing her haute couture gowns to create unexpected, thematic, and conceptually nuanced expressions of her aesthetic. These, along with photographs and ephemera, will tell the story of how her interest in fashion developed over decades, from childhood “dress-up” to the epitome of international style.  

A muse to haute couture designers, they placed at her disposal their drapers, cutters, and fitters in acknowledgment of their esteem for her taste and originality. Ultimately, she used this talent and experience to create her own successful design business, which she directed from 1982 to 1995.  

While the exhibition will focus on her taste and style methodology, extensive documentation from her personal archives will illustrate the range and depth of her professional life, including her roles as theatrical impresario, television producer, interior designer, architect, and director and organizer of international charity events.

Designers in the exhibition will include Giorgio Armani, Pierre Balmain, Bill Blass, Marc Bohan for House of Dior, Roberto Cavalli, Jacqueline de Ribes, John Galliano, Madame Grès (Alix Barton), Valentino Garavani, Jean-Paul Gaultier, Norma Kamali, Guy Laroche, Ralph Lauren, Ralph Rucci, Yves Saint Laurent, Fernando Sanchez for Révillon Frères, and Emanuel Ungaro.  

Countess Jacqueline de Ribes (born 1929 in Paris to aristocratic parents) is seen by many as the ultimate personification of Parisian elegance. She was, with the American and Italian beauties Gloria Vanderbilt and Marella Agnelli, among the small flock of “Swans” photographed by Richard Avedon and written about by Truman Capote in 1959. 

Married at age 19 to Édouard, Vicomte de Ribes (he became the Count de Ribes upon the death of his father in 1981), the traditions of her in-laws precluded her from becoming a career woman. An independent spirit, she channeled her creativity into a series of ventures linked by fashion, theater, and style.  In 1956, de Ribes was nominated for Eleanor Lambert’s Best-Dressed List. At the time, she had only a handful of couture dresses, as most of her wardrobe was comprised of her own designs, which she made herself or with a dressmaker.  Four more nominations followed, and resulted in her induction into the International Best-Dressed List Hall of Fame in 1962.  

Photographed by the world’s leading talents including Slim Aarons, Richard Avedon, David Bailey, Cecil Beaton, Robert Doisneau, Horst, Jean Baptiste Mondino, Irving Penn, Francesco Scavullo, Victor Skrebneski, and Juergen Teller, her image came to define an effortless elegance and a sophisticated glamour.

In 1999, Jean Paul Gaultier dedicated his haute couture collection to her with the title “Divine Jacqueline,” and in 2010, she received the Légion d’Honneur from French President Nicolas Sarkozy for her philanthropic and cultural contributions to France.

The exhibition will be featured on the Museum’s website, as well as on Facebook, Instagram, and Twitter using #JacquelinedeRibes.

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Written By , on July 6, 2015


Luxury fashion brand Hugo Boss has been praised by leading animal protection charity Humane Society International for pledging to go completely fur-free from its Autumn/Winter 2016 Collection onwards. The pledge was made public in the HUGO BOSSSustainability Report 2014 published June 2015. Humane Society International is part of The Fur Free Alliance which held discussions with Hugo Boss regarding its fur policy.

Claire Bass, Executive Director of Humane Society International/UK, said: “Hugo Boss‘s firm commitment to go completely fur-free sends a really powerful message to other luxury brands, that animal cruelty is never fashionable. Every designer or fashion label that features real fur contributes to normalising what is in actual fact a grotesque industry. It’s all too easy to forget that behind every fur trim collar or gilet lies the pain and suffering of once living, breathing animals. So by setting a new trend of compassion, Hugo Boss is showing that it is never acceptable for animals to die for the catwalk, and that’s a fashion craze we really hope other luxury brands will follow.”

Bernd Keller, Brand and Creative Director Sportswear at Hugo Boss, wrote in the company’s latest Sustainability Report that Hugo Boss had conducted a survey to reveal their customers’ expectations – quality and sustainability, particularly animal protection, rated highly.

Keller wrote: “Therefore, if we connect our quality requirements with sustainability, our customers receive a special statement which they are able to pass on: luxury imbedded with values. Contemporary customers are part of a generation which is re-evaluating their ethical and fundamental values. We want to include this generation among HUGO BOSS consumers. We demonstrate through our products that premium and luxury are able to integrate ethical and environmental issues.”

Joh Vinding, Chairman of the Fur Free Alliance says, “Hugo Boss has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections. The Fur Free Alliance hopes other luxury brands will follow Hugo Boss’s lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.”

Hugo Boss joins a growing list of fur-free brands and retailers, including Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara, and ASOS.

Fur facts


HUGO BOSS Sustainability Report
: http://group.hugoboss.com/en/sustainability/sustainability-report/

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Written By , on July 6, 2015

rellecigaThe 2015 Bratislava Fashion Days, a grand event in the European fashion world, was held on the Main Square in Bratislava on June 30. RELLECIGA was the only bikini sponsor for the model Cat-walk Show.

The Bratislava Fashion Days has been held four times every year for the last decade, achieving great success and generating muchpublic interest. It is an opportunity for fashion designers to present their work on the stage. During its existence it has built a good reputation not only in Slovakia but also abroad. In the recent years, it has been working closely with fashion organizations abroad, such as the Italian fashion chamber of Milan and the American +421 Foundation.

“Bratislava Fashion Days is a platform for publicity more than for display”, The spokesperson of the show remarked, “the main idea of this project is to support young fashion designers and provide the opportunity to present their collections together with international fashion designers in one scene.”

Since it is a summer show, the RELLECIGA’s swimwear show became the core of event without any doubts.

As the only bikini designer brand at the show, RELLECIGA brought the triangle top, bandeau top, scrunch bottom, hottest jungle print, elegant solid colors and more to the show. Among them are The Versatile RIKINI, which is a multi-wear bikini, which can be styled in a variety of ways. The exclusive hand-made MARIANNE collection brought to the event was the most luxurious bikini. Lace bikini is always the representative of RELLECIGA bikini, but this time it added the super push-up element to the top, helping to create a sexy curve for the wearer.

“This is our first year attending this fashion show, and the results have exceeded our expectations, when the models wearing RELLECIGA bikinis came on the stage, all of the audience stood up and applauded, and many designers asked to join in our RELLECIGA family. Some girls even ask where to buy this gorgeous suit on the spot…” RELLECIGA European CEO Marian said. “The phenomenon of ‘Lingerie is VS (Victoria’s Secret), while swimwear is RC (RELLECIGA Swimwear)’ spreads quickly among the fashion world, and it makes everyone in the RELLECIGA family very proud of it.”

RELLECIGA not only created the multi-way bikini – RIKINI to encourage girls to make their own bikini, but also designed the SCRUNCH butt which can help drain water when the wearer comes out of the sea. Besides being the global partner of France Synchronized Swimming Team, it also became the exclusive swimwear sponsor of the American Magazine, Taste of the Island. And RELLECIGA hopes to keep surprising customers with new designs.

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